Samtel Color is the only Cathode Ray Tube (CRT) manufacturer in India, to have successfully developed several new display products through an in-house R&D team of highly qualified and experienced engineers and scientists. The CRT development facility is a modern, fully equipped tube technology laboratory with its own dedicated pilot line that has been responsible for the design and launch of a whole range of picture tubes from 14" to 29" sizes, since 1996. The engineers in the laboratory are now working on the development of colour avionics tubes. Samtel Color has also developed a capability to design sophisticated machinery on its own and gained recognition through various awards for indigenization.

To be able to cater to the emerging market for large area flat panel displays, Samtel Color has set up a dedicated team and facility to develop Plasma Display Panels (PDP). The R&D team has been aggressively pursuing development of key technologies relevant to thin films, non-thermal plasma / gas discharge, microelectronics, power electronics, image processing, video processing, thermal analysis, materials technology and display electronics to accomplish the task of development of plasma display panels. The development work on the panels is at an advanced stage.

Samtel has also invested in the area of emerging technologies for Flat Panel Displays by setting up the "Samtel Centre for Display Technologies" (SCDT), on the campus of the Indian Institute of Technology, Kanpur, for the development of Organic Light Emitting Diodes (OLEDs) for display applications and other generic technologies.

The Samtel Group is also a significant player in the international market for hi-technology displays for professional applications in the avionics, military, medical and industrial sectors. It is working to increase its product offering to customers worldwide by developing color avionics CRTs and ruggedized LCD panels for various demanding applications as well as development of Multi Functional Displays for Avionics. The group is also working to broad base its product portfolio by migrating from the present scenario in which it supplies only components to a scenario where it offers its customers reliable and contemporary systems